Presentation or PowerPoint agency?
The first step of having the presentations created by an external agency (presentation or PowerPoint agency) has been decided internally .
There are many reasons for this, ranging from lack of time, lack of personnel capacity, know-how weaknesses, fresh ideas from outside, better results with the PowerPoint presentations, innovative look and feel to stronger persuasive power.
The second step is to start searching for a suitable presentation or PowerPoint agency. The decision which agency to use depends on the area of application and some other parameters.
When searching, one might first think of the in-house advertising agency that has already done a lot for the company. A closer look will often show very quickly that these agencies are very well positioned in the print and online areas, but show strong deficits in terms of quality when it comes to creating presentations. It’s kind of like when a heart patient goes to their primary care physician for an upcoming heart surgery.
As a next step, an entrepreneur may ask colleagues, friends or acquaintances if they know any presentation or PowerPoint agencies and what their experiences have been. Recommendations have the advantage that an evaluation has already taken place.
As the next search stage, the Internet offers several possibilities. For example, if one is looking for presentation or PowerPoint agency. Finally, there are a number of agencies on the list. But how to choose one?
For this purpose, I would like to give you three criteria that can provide a good basis for decisions. Of course there are others, just these three have the biggest impact from my point of view. They have been known for many years, yet I still think they are correct. The criteria also have a strong dependency on each other and are transferable to any business, i.e. also to your business. The criteria are price, quality and service.
Approx. 80 % of all companies advertise with a good price/performance ratio, high quality and comprehensive service. This also applies to choosing a presentation or PowerPoint agency.
But let’s take a closer look: The price depends on the quality of the service and the service that the service provider offers. Low quality – low price, little service – low price. Top quality, top service – high price. This is much easier to determine for a product than for a service. You know very well that when you buy a luxury product, you automatically buy high quality and great service. On the other hand, if you buy a cheap product, the device may be broken after 2 years, exactly after the warranty expires. And when you call the service, you get no answer.
Buying cheaply carries the risk of presenting cheaply. If this comes across to the viewer, your image, your career and ultimately your business will suffer.
When it comes to quality, it is important to consider what claim my own company, my product, my service has. In my view, this is the most important parameter for quality. If the company is a premium brand, the presentations should also rank in the premium range. A quality feature is also the achievement of objectives. Does the presentation achieve the set goal? For example, a long-lasting memory of a particular presentation content or direct sales after the presentation or enthusiasm among the audience. Another quality feature is the tonality: Does the presentation manage to convey the values of the company? Unlike advertising agencies, which are very strong in print and to some extent online, presentation agencies manage to present these values in a very creative and innovative way, creating an impact on the viewer.
When we talk about service, again there are a number of sub-criteria. Related to presentation or PowerPoint agencies these are for example individual and personal support, one contact person, correction runs, speed of service (e.g. 24 hours implementation), availability of employees about 24 hours/7days, overnight service, weekend service, on-site support, consulting expertise, translation service, slide management, additional services, such as video production, 3D elements, image research, artbuying (purchase of images, etc.). u. v. a. m.
Logically, you have to dig deeper into your pocket for a comprehensive service, as you would for a low-cost service. Thus, there are service providers who deliver very quickly, but this affects the price and quality. Let’s assume you want to have 100 slides revised or “spruced up” in 1 hour, then this will be at the expense of quality and you will have to pay a higher price than if you schedule the job for a week. Just compare that to a Hollywood movie. Let’s assume that it is to be produced in one day. You would then need for 500 scenes, about 50 shooting teams incl. 50 x technique. In theory, that would work if you have the budget, but what would the quality look like? When a shooting team is shooting, there are standards that are consistent, there is a style that is reflected in the film. You can transfer the Hollywood example almost 1 to 1 to presentations.
When making your next decision, simply ask yourself the following: What do I expect in terms of price, quality and service? In the sum, higher quality and comprehensive service pay off, because the price is quickly forgotten when the cooperation and implementation goes easily and smoothly and the effect of the presentation or PowerPoint presentation quickly becomes apparent.
Dipl.-Wirtsch.-Informatiker Matthias Garten is the expert for multimedia presentations. He is an entrepreneur, speaker (TOP 100 Speaker), trainer (TOP 100 Excellence Trainer), multiple book author, presentation coach, member of the GSA and Club 55, organizer of the Presentation Conference and the Presentation Bootcamp. In addition to PowerPoint and presentation training, he inspires and advises companies to present themselves even more effectively and thus stand out from competitors. He is the business owner of the presentation and PowerPoint agency smavicon Best Business Presentations and with his team has created over 15,000 presentations for over 150 industries since 1993.
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