How to make your presentation more exciting with animated GIFs in PowerPoint

You can use moving images to target your audience’s attention. There are different formats for this. With interesting GIFs in PowerPoint, you create an additional entertainment element with which they can emphasize your key messages in a relaxed form. GIFs have some advantages over video formats and can be easily inserted into your PowerPoint presentation.

Moving images usually interest our brain more than a photo or a graphic. Surely you have seen PowerPoint presentations where videos or animations were embedded on individual slides. A real eye-catcher when done right. Another very interesting format to bring moving images into the presentation is represented by GIFs.

What is a GIF?

GIF is an abbreviation that stands for Graphics Interchange Format. It is a special graphics format with the .gif file extension. The GIF file format is especially suitable for animations. Since GIF files can represent a maximum of 256 colors, their file size is sometimes smaller than JPEG files. You can use it to play small clips of a few seconds. They can repeat after their end or run through once and stop at the last frame. However, the format is unsuitable for longer sequences.


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What are the advantages of GIFs in PowerPoint presentations and how are they used?

Compared to video clips, GIFs usually have a much smaller file size and don’t require as much storage space in your presentation. The insertion and playback is quite simple. First of all, movements in a presentation are always eye-catching. Used correctly, you can really impress your audience with it. This includes, for example, animated logos or pictograms. But for use as pure gimmickry and showmanship, the format would really be wasted. You can use a GIF whenever you want to draw your audience’s attention in a certain direction.

How are GIFs used in PowerPoint presentations?

As we said before, by using GIFs in PowerPoint, you can generate more attention from your viewers and target that attention. Which messages should be perceived and stored particularly intensively by your viewers? You can insert a GIF in these places. For example, you can make a trend stand out in a chart by making the entire chart a moving GIF, making the trend more visible. It is also possible to show an all-around view of objects, to make a motion sequence visible or to vividly display changes in colors and surfaces. You can also combine different images with a GIF to in a kind of slideshow.

Create and insert GIFs in PowerPoint

The easiest and fastest way to create a GIF is to search for ready-made templates on the Internet. The best sources for interesting GIFs are the two major GIF search engines, Giphy and Tenor. However, the often funny little movies, such as from Star Wars or Lord of the Rings, will rarely fit the exact theme of your presentation. However, a witty livening up at the appropriate point in your presentation can be quite effective.

You can also create your own GIFs. You can create simple GIFs yourself with relative ease using newer versions of PowerPoint, for example PowerPoint 365. 

First click on “insert” in the tab. Then select “3D Models”. From the context menu, select the “from online sources” command. Now a set of 3D models is loaded, categorized by themes. For example, you can find “all animated models” “animated animals”, “animated for education” and many more. Now select the category “animated animals”, for example. You may want to start with a bee. Select the image of the bee and then click the “insert” button. The bee is now moving on your slide. The bees model consists of different scenes. You can now select individual sequences in the menu bar under “Scenes” and define their sequence. 

After that, click on the “File” field. Then click “export” and “create animated GIF”. Now you can still set the size of the GIF and the duration of the scenes via the resolution. Now click “Create GIF” and your PowerPoint GIF is ready.


With GIFs in PowerPoint you can create more transparency and attention for your presentation. Simple GIFs can be made by yourself with newer versions of PowerPoint. If you want to work professionally with this file format, you should consult the expertise of a presentation agency. With professional support, you can create real eye-catchers for your next presentation in a short time.


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