7 tips on font design for your PowerPoint presentation

Schriftgestaltung in Präsentationen

PowerPoint is a tried-and-true communication tool used successfully by presenters in almost every industry. And while images are a great way to make your PowerPoint presentations memorable, you can rarely do without type entirely. So good font design is an essential element for presentation success. We’ll give you 7 tips to make your text passages better.

This makes font design the most important visual element in your entire presentation. The way you present your font can determine the success or failure of your entire presentation. This includes, for example, your choice of fonts, colors, and point sizes. With that in mind, here are 7 ways you can improve your PowerPoint presentation typographically.

Make your font big or better don´t write at all

There are a few things your audience shouldn’t do during your presentation: talk, sleep, or play with their cell phones. There will be some slides that your audience will need to read carefully, so make it easy for them. Never use a font size smaller than 12, and ideally use a font size between 16 and 18. If your audience doesn’t have to laboriously read your text, they’ll be better able to pay attention and fully absorb your message.

Headlines are meant to grab attention. But they can hardly do that if they are barely distinguishable from the rest of the text. While your body text should be 16-18 point (14 if you really have space problems), your headings should be 20-24 point.

Do not make text elements as hard as a wall

Whether in a PowerPoint slide or a newspaper article, no reader likes to see large, monolithic blocks of text. It’s just not fun to be confronted with a desert of text. It’s important to let your text “breathe” by adjusting the spacing between lines. In general, a line spacing of 1.1 to 1.5 loosens up your text and makes it more inviting to read.

Do not use exotic fonts

Many people like to get creative with their PowerPoint presentations, and that can often be a good thing. But it can also backfire. Especially if you’re too fancy when it comes to choosing fonts. It’s best to stick to standard serif fonts like Arial, Verdana, and Trebuchet. If you’re moving your presentation back and forth between different computers, you may run into problems if a particular device doesn’t have the font installed. Play it safe and use standard fonts.

Legibility: Pay attention to contrasts in the font design

It is important to choose font colors that contrast with the background. If your slides have a white background, black and dark versions of blue and red work very well. If you have a dark background, plain white is the best choice, but light blues and yellows can also work well. Some combinations you should avoid at all costs: Any combination of black and red or similar color combinations like an orange background with yellow text or a dark blue background with light blue text.

Bullet-Points – Tried and tested, But rather hackneyed

Bullet points serve their purpose. But by now, this way of displaying them has also become a bit boring. Try to get a little more creative to give viewers a change: Why not color the bullet points in a different color than the text for once. This is a good way to draw the audience’s attention to the important text.

You could also make each bullet line a different color. This works especially well when the bullet points are strategically placed throughout the slides. PowerPoint also offers a variety of preloaded icons and even imported graphics, so you can use different shapes for your bullets!

Use a consistent font design

The most important rule when it comes to design is consistency. Regardless of how you design your sample template, stick with it for the entire presentation. If you choose a 22 point Calibri font for the headline, a 16 point Arial font for the body, and colored bullet points, use that combination throughout the presentation. This also applies to the positioning of elements, not just size and color.


There are many aspects to consider for a successful PowerPoint presentation. One of them is the font design. Even seemingly minor issues, such as font size or font type, determine whether you will be successful with your presentation.