Many companies use presentations for their trade show presence. However, trade fairs have their own rules. This applies to the environment and the target group as well as to the preparation and practical implementation. With an effectively staged trade fair presentation, you can generate the desired attention and immediately attract new customers.
Perhaps you remember your last visit to a trade fair. They probably walked through huge exhibition halls past countless booths. Thousands of visitors swarmed among the stalls. You probably had a few companies in mind whose booth you wanted to visit. What caught your attention? Where did you stop and spontaneously look at a trade fair presentation? It was precisely at this stand that the commissioned presentation agency did everything right.
Your trade fair presentation must arouse interest within a few seconds.
The same applies to a trade fair as to your own homepage: The attention of visitors must be gained within a few seconds and then retained, otherwise they will jump off. If you want to attract new customers, you need a really good teaser presentation (to tease = attract) that draws in prospects. The case is somewhat different if you want to inform existing customers who come to your stand anyway about new developments. But here, too, it is important to retain the attention of these customers.
Our presentation tips for your trade fair appearance
- Define in advance exactly the goal that should be achieved with the presentation. Do you primarily want to address new customers or existing customers? What content is important? Are there any new products that should be presented? The goal also determines the type of presentation, technology, design and content of the trade fair presentation.
- The presentation must generate attention and that from the first to the last second. Keep in mind that there are probably countless presentations running in continuous loop at the trade show at the same time, plus other events to keep the audience engaged.
- Show a lot of pictures that look interesting and unusual. Create fascination. This is where animations and film clips come in handy Think about images and effects and invest a lot of time and know-how here.
Here you can find examples of this.
- Remember that there is no beginning and no end to a trade show presentation. For you, this means that the presentation must be interesting and to the point at all times. Proceed rather according to the motto “less is more” and attach importance to a sophisticated psychological effect.
- Offer a tangible benefit. Of course, your presentation should capture the attention and curiosity of the audience and, ideally, even be fun. But at the end of the day, the visitors to the trade fair have not just come for entertainment, they have a goal, they want useful information.
- Be sure to use different types of animations in PowerPoint, such as zoom or path animations. Because the majority of passing trade show visitors will only take a cursory glance at your display. If interest is aroused, the gaze pauses and the person stops. Always remember that someone on average only max. looks at your display for 30 seconds. If what is presented seems too boring, the visitor moves on.
You can find out what smart animations can look like here.
- Innovative projection techniques, such as spatial 3D stereo presentations with 3D glasses, initially increase the expense, but they generate a high level of attention. 3D technology arouses curiosity. You can use it to attract more audience to your booth. And once you put on the 3D glasses, you’ll most likely watch the presentation to the end.
You will get more tips in the second part.
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Dipl.-Wirtsch.-Informatiker Matthias Garten as the expert for multimedia presentations and professional PowerPoint presentations knows about the art of professional slide design. He is an entrepreneur, speaker (TOP 100 Speaker), trainer (TOP 100 Excellence Trainer), multiple book author, presentation coach (presentation training), member of the GSA and Club 55, organizer of the Presentation Conference, Presentation Bootcamp and Presentation Rocket Day. In addition to PowerPoint and presentation training, he inspires and advises companies to present themselves even more effectively and thus stand out from competitors. He is the business owner of the presentation and PowerPoint agency smavicon Best Business Presentations and with his team has created over 10,000 professional PowerPoint presentations for over 150 industries since 1993.