10 Must-Haves for Your PowerPoint Business Presentation

The PowerPoint company presentation is your company’s business card. Design and content show your own self-image, the degree of your professionalism and your persuasiveness. Craftsmanship deficiencies, ambiguities and gaps in content cast a bad light on your company. You should definitely include these 10 slides in your PowerPoint business presentation.

As a company, you need to present yourself competently and professionally to customers, investors and partners. It doesn’t matter whether you are a start-up, a small medium-sized company, a hidden champion or an international corporation. You need to have an absolutely compelling company profile to score points with your target audiences. 

However, creating a new PowerPoint business presentation is no easy feat. You have to spend a lot of time and expertise to tailor a company presentation to the expectations, wishes and needs of your target groups, whether they are end customers or investors. What information is important? What must the handout contain additional information contained?

Which slides belong in every PowerPoint company presentation?

In this blog post, we’ve compiled a list of 10 PowerPoint slides for you to consider when preparing your next business presentation. This does not necessarily mean that you will show each of the slides presented in the same way during your presentation  must. However, it is advisable to be prepared for possible questions and to provide your slide handout with one or two additional pieces of information.

 1.     Vision and mission statement

Give investors the big picture of your company and tell them the reason for its existence by including a slide that clearly states your vision, mission, beliefs and values. Give them a glimpse of the company’s desired future position. Where do you want to go, what goals do you want to achieve?

2.     Company history

The history of your company is a measure of confidence in continuous good performance for potential investors and clients. For example, you can explain how your company has stayed true to its founding values and still evolved amidst various challenges. Consistency, adaptability and constant success are important aspects for business relationships. 

3.     Business development

Show your company’s growth statistics from inception to today through a graphical representation. You can illustrate positive business development, for example, by increasing profitability, profits and market share.

4.     Your market position

Information about your market position plays a critical role in influencing perceptions and creating a unique brand image in the minds of your Customers and investors. Therefore, a slide about current market share or awards and quality seals your company has received is especially valuable in your PowerPoint company presentation.

5.     Problems and solutions

Before you introduce your products or services, you should first talk about your customers’ problems and challenges. Make it clear that you understand the market and can accurately analyze the problems of your target groups and their causes. Present your company not as a provider of a specific isolated solution, but also as a reliable partner for the development of different solution in your industry.

6.     Your offer

Demonstrate that your products and services are the solution to customers’ problems and explain the unique benefits that make your offerings better than the competition. These films should really reach the “high-end” quality level. If your offer is not understood and the benefits are not captured, you can end your presentation at this point. You should provide compelling reasons why customers should choose your products and services or why investors should invest in your company.

7.     Customer testimonials

It’s old marketing wisdom that customers are more likely to buy if they’ve read a trustworthy review. For this reason, collect as early as possible  Testimonials from satisfied customers. Get permission to publish and use this effective form of advertising for your PowerPoint company presentation. 

8.     The own expertise

Show the audience that your company is made up of a team of true experts who give their all to achieve breakthrough success for their customers. Highlight the level of education and long experience of your top people. Customers, cooperation partners and investors should be convinced that they are working with the best people. 

9.     Success Stories

Convey a sense of credibility to your audience by demonstrating your real success stories through case studies. You can present how your products and services have helped well-known companies to compete in the market and make profits.

10.  Call to Action

Don’t rely on your audience knowing what you want them to do anyway. Your entire presentation is incomplete without a slide illustrating what you want the audience to do next. This can be the signing of a contract, a plant visit, an investment decision, etc. In any case, establish a commitment that dictates the next steps.

Your PowerPoint business presentation says a lot about your company. The quality of this presentation will determine how you are perceived. If you have presented yourself as a likeable, competent company that solves its customers’ problems and is a reliable partner for customers and investors, you have achieved a lot. 

If your presentation has weak points, they will not remain hidden. In that case, you will destroy trust and will not leave a good impression on your audience. You should definitely prepare the presented 10 slides. Therefore, take a lot of care when creating your PowerPoint presentation. If in doubt, consult a PowerPoint agency to prevent vulnerabilities.