PowerPoint Design Tips – Presenting Images Effectively

If you use images for your PowerPoint presentation, that is basically good. If you use the right images in the right way, that’s even better. Often small improvements are enough to give your images more impact. We would like to give you some tips on how to use images correctly in your next presentation.


Our brain can process images better than text. The saying “A picture is worth a thousand words”, is actually true. With the right image, you can reinforce a message, make the content more understandable and more memorable for your audience.  

Most images in a presentation would have a much greater impact if they were better suited to the subject. But mistakes can also be made with image size, resolution and placement.  

The correct image selection puts your presentation on the road to success


The most spectacular images won’t do you much good if they don’t thematically match the content of the selected slide andthe appropriate image will emphasize your messages, generate desirable emotions (e.g., joy), and cause the messages associated with the image to be better captured by the brain. Before you go in search of suitable images, you should clarify the following questions: 

  • What should be the message or main information of my slide?  
  • Which image subject would best emphasize my statement?  
  • Where can the visuals be sourced?  
  • What is the cost of the image and who has the image rights?  
  • Do adjustments need to be made to the image to better match the slide content?  

Often you have few options when choosing the image theme. If it is about a corporate product, then the images of your presentation will most likely be an image of that product. You may still have a chance to tweak the image design. If photos still need to be created, talk to the photographer about your ideas and consult with him, how to stage the product, within the framework of corporate design so that it looks as interesting as possible. Do you have to resort to existing photos, a professional presentation agency can help you make the most of the available material. 

Where to find matching images?


Ifyou do not have a large budget for your presentation, you need to consider how to get good image sources cheaply. Thereby professional image databases, such as “Gettyimages,istockphoto” or “Adobe Stock“. You can get professional images here in various formats and resolutions that you can buy and download. But some databases are quite expensive. Databases, such as “Pixabay” or “Unsplash” offer free image files. Here, however, the selection is somewhat limited. Of course, you can also first use search engines such as Google to get an overview of which image motifs can be found for a term. However, Google does not necessarily show all motifs of all image databases. In addition, you must be awarewhen selecting images via search enginesthat image quality, image formats and image rights very often makes it impossible to use the motifs found.    

The optimal image resolution for presentations is either in standard format 960 x 720 pixels or in widescreen format 1280 x 720 pixels.     


Basics of Image Design 

Once you have found suitable images for your presentation, the next step is to design them. Professional presentations use a consistent image style. The image style describes the form in which an image is presented. Dazu gehören: 

  • image size
  • coloring 
  • image crop
  • Ratio of sharpness and blur 
  • Motif bleed
  • Image effects 

The image styleprovides a common thread or recognition value that ties all the images in the presentation together. For example, all images could have a blue cast, be rotated 30 degrees to the right, or be atruncated 


The imagedstyle set in PowerPoint 


With PowerPoint, you can set the image style for your next presentation in three steps.   

Step 1:
Create a new slide with the layout Title and Content . Now click on the placeholder icon on the slide center Images and pick an image from your image collection.    

Step 2:
When you click on the image, the
Image Tools / Format tab will appear in Menu Band allowing you to further edit the image.  

Step 3:
Image Tools/Format > Image Style Templates can be changedaccording to your wishes. The program offers a number of choices here, allowing you to achieve different effects 


Many more examples on the topic of “image style” can also be found in the book “PowerPoint – The Guide to Better Presentations”, which you can download via Amazon beziehen können.