Professionally and modernly designed multimedia presentations have many advantages over classic slide presentations. Today, you can use a large number of effects and animations to better convey information. The key is to use these techniques in a targeted and precisely dosed manner. Use the expertise of a good PowerPoint agency to properly incorporate PowerPoint animations. It was fashionable a few years ago to include as many effects as possible in presentations. The individual slides flew, bounced and staggered on the screen. Very quickly, the audience was annoyed by this form of technical antics. But the technical possibilities of animations are very interesting. You just have to do it right. For inexperienced users, integrating animations can be time-consuming. You can get the expertise you need to quickly incorporate them professionally from a PowerPoint expert. If you are having a professional PowerPoint presentation created, discuss in advance in detail how and where effects and animations should be used. We present six important points that will show you what effects and animations are useful for:
1. Attract attention:
Animations are often used to add movement to a slide. This is to keep the audience’s attention. There are many variations of animated effects. However, care should be taken not to overdose animations. Careful attention should be paid to the target audience, the messages and the occasion. This is mandatory for professional company presentations. There are occasions where animations are completely inappropriate, for example at an annual press conference. Here it would be inappropriate to let the individual slides “trickle in”. At a trade fair, on the other hand, such effects can lead to the trade fair audience becoming aware of the presentation in progress.
2. Arouse interest
Especially at trade fair booths, passers-by can be attracted to the offer by a visually interesting presentation with good animations. For special trade fair presentations
3. generate emotions.
In order to ensure that the core messages and the most important information “stick” with the audience as well as possible, generating emotions has proven to be particularly effective. Even with rational and sober-thinking people, emotions play a major role. Even when we don’t want to, we are usually very receptive to emotions. One of the most effective ways to reach the emotions of your audience is through images. Images, animations and movies are excellent for creating emotions.
4. Create tension
If you “hide” elements on the slide and slowly reveal them during the presentation, you create tension in your audience. Curiosity is generated in the auditorium. People want to know what will be seen next. An experienced PowerPoint service provider will design your slides in such a way that the overall presentation cannot be guessed until the very end. This will maintain the surprise effect.
5. direct focus
You can use animations to direct the focus to the area of your presentation where you are at the moment. For example, if you want to present the individual parts of an industrial plant one after the other, you can use a highlighting effect very well for this. The detail described in each case will be clearly distinguished visually from the rest of the plant.
6. explain operations
Individual processes or procedures are better grasped by the brain if they develop slowly. Especially complex organigrams or diagrams are better explained piece by piece. Here, as explained in point 5, individual parts can be brought into focus.
Animations and effects can make your presentation more interesting and understandable and significantly increase your success as a presenter. However, care must be taken to apply the techniques with moderation and expertise. When planning your next presentation, consider using animations to enhance the quality of your PowerPoint slides. Depending on the occasion, effects and animations can increase the attention of your audience, arouse curiosity and create emotions. It is important to know what types of animations there are and how to use them properly. If you want to have a professional PowerPoint presentation created, you should make sure that you entrust an agency that has great experience in the proper use of this technique.
Different types of animation in PowerPoint.
The PowerPoint program offers various types of animation, which are divided into the following three categories:
- 2D animations. This category includes two variants: Simple animations (standard animations) and combined animations (multiple animations running in parallel).
- Path animations. Here, individual or several foil elements are animated along a path. This can be used, for example, to represent the movement of a vehicle or a flying object.
- Transitions. The design of smooth transitions between two slides, can be designed accordingly. Slide transitions (see Transitions tab) should allow the change of slides harmoniously and without abrupt interruptions.
The individual animation types can of course also be connected and combined with each other.
Unfortunately, 3D animations are not included in the PowerPoint program. They can be created with professional 3D programs and then integrated into the PowerPoint presentation. A PowerPoint agency can create such animations for you.
Four rules for the use of animation.
There are four main rules to follow when using animation:
- The use and number of animations always depends on the content of the presentation. If you insert animations in PowerPoint, you must check whether the main topic is suitable for them at all. For example, if you are creating a presentation on personnel development in which you report on the reduction of employees, animations are inappropriate. If it’s an internal presentation, for example, reporting on the company’s business success, an animation, for example, a launching rocket, would be a good way to reinforce positive emotions.
- In our western world, the reading direction is from top left to bottom right. You should take reading habits into account. If you are giving presentations to an international audience with participants from the Arabic or Asian regions, you can use animations to specify the reading direction for all participants.
- The use of animations can be used when displaying sequences. If the sequence is in a more factual context, effects such as fading, appearing or wiping can be used. If the context is emotional, surprising, attention-grabbing and more dynamic effects can be used.
- A rule of thumb for the design of slides states that the audience should have grasped and understood the content of the slide shown in each case within 20 seconds. The shorter this period can be kept, the better. The use of animation can help limit the amount of information. For example, slides that present a series of bullet points can make it easier to grasp the information. In this case, the individual points are not shown all at once, but are displayed one after the other.
More extensive information on effects and information, as well as many other tips for creating better presentations, can also be found in the book PowerPoint – The Guide to Better Presentations. Sie können das Buch über Amazon bestellen.
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