After the presentation – how to network with your audience

With your presentation you want to create a 


effect on your audience. 
If you succeed, you will reap applause at the end. However, this leaves you below your capabilities. Use the chance to stay in contact with your audience beyond the presentation
 and get feedback on your presentation

When you’ve finished your presentation and the audience applauds, you’ve probably done your job quite well. But instead of packing up your seven things and heading home, you can also take the opportunity to communicate with your audience. Why is this interesting for you? Well, ideally you have just convinced the auditorium of your topic and of your quality as a speaker. But perhaps there are valuable tips on how you can do even better in your presentation, or what information should still be included. Also, you can build contacts. Among your viewers could be people who have good connections to interesting target groups. Stay in touch with interested participants and expand your network.  


Here’s how to connect with your audience

Here are a few tips on how to use your presentation to attract interesting people to your network. 


Schedule time after the presentation to connect with the audience

Take the opportunity to engage in dialogue with your audience after your presentation is over. Inquire if there are any questions. You can also check   more specifically to see if there is anything you should change or improve. With a little luck, you will receive valuable input for the further development of your presentation.  

 Sit yourself clear Goal 

A presentation is not an end in itself. You want to convince with your presentation and presumably you want to achieve a concrete goal. The audience should buy your product, or vote for your party, etc.. In the same way, you should set a concrete goal when contacting your audience. For example, you might resolve to make eight new business contacts or engage in conversation with at least 4 people.     

Meet your audience at eye level

Don’t act like an expert who knows everything better. Listen carefully and try to respond honestly and factually to questions asked. Ask if something is not clear to you. This makes you personable and will get the conversation moving. 


Avoid sales pitches in dialogue with your audience

If you want to sell something to your audience, your lecture is the right medium, to present all the benefits of your offer. With the end of the lecture, you should let the “salesman” rest. If you want to enter into a dialog with the participants after your presentation, the questioners should not get the impression that you are using the exchange to “sell” them something.   

Use targeted questions to improve your presentation

Getting feedback from your audience is a great way to further improve your presentation. Feel free to ask specific questions about what participants liked and what was not so compelling. In this way, you continuously improve your own appearance.  


Keep in touch

Once you have collected business cards after your presentation, try to network further with each person. Offer to stay in touch via media such as Xing or Facebook. Keep your network up to date with interesting news from yours.  


Portrait of Trainer Matthias Garten - Expert for Presentations and PowerPointDipl.-Wirtsch.-Informatiker Matthias Garten as the expert for multimedia presentations and professional PowerPoint presentations knows about the art of professional slide design. He is an entrepreneur, speaker (TOP 100 Speaker), trainer (TOP 100 Excellence Trainer), multiple book author, presentation coach (presentation training), member of the GSA and Club 55, organizer of the Presentation Conference, Presentation Bootcamp and Presentation Rocket Day. In addition to PowerPoint and presentation training, he inspires and advises companies to present themselves even more effectively and thus stand out from competitors. He is the business owner of the presentation and PowerPoint agency smavicon Best Business Presentations and with his team has created over 10,000 professional PowerPoint presentations for over 150 industries since 1993.