Modern brain research helps optimize PowerPoint designs

Good PowerPoint agencies often use the latest studies in science to further improve their work results. The main focus here is on the results that brain research delivers with regard to the effect of presentations. Which PowerPoint designs have a particularly appealing effect on the viewer’s brain and which less so? Can different layout variations generate certain emotions? Smavicon uses the latest scientific findings to achieve an even better effect in presentations.

Do I start with the perfect PowerPoint presentation?

Every entrepreneur who wants to have a professional PowerPoint presentation created will probably ask himself the following question: How can you accurately determine the impact of a presentation on the audience? After all, if an external PowerPoint service provider is hired, the result should of course be as good as it can be. Of course, the effect on the audience can only be accurately checked when the presentation is being given. There are some quite banal methods for this. For example, one can closely observe the audience during a presentation. Are the audience members listening attentively, or are they checking their cell phones and whispering to the person next to them? Do they signal interest and approval? Or are there rather pinched expressions in the audience, perhaps even accompanied by shaking of the head? What is the applause like? Rather polite and restrained, or possibly thunderous with enthusiasm? These are the first, very simple means of analyzing the effect of a presentation. There is also the possibility to send questionnaires to the participants, or to briefly interview individual participants on a random basis after the end of the event. This gives you important information to better assess the impact of your presentation. However, these methods have two catches: they are only conditionally precise and they can only be used AFTER a presentation.

Can I determine audience impact before the presentation?

. Good PowerPoint agencies have a wealth of experience and can design a presentation in advance to assume the best possible impact on the audience. When you work with a PowerPoint expert, on the one hand you have many assurances due to the vast knowledge, but many unknown factors can affect the end result. Smavicon has worked with Neuromarketing Labs research institute to find scientifically robust factors for the perfect presentation. The agency considers itself an expert in creating emotionally appealing PowerPoint designs. The aim of the scientific study is to investigate the extent to which the agency’s layout optimizations are effective. Do smavicon layouts really resonate better with the audience than the classic source layouts? The results of this brain research show that audience success can indeed be planned to a large extent.

A model for the perfect presentation.

In brain research, subjects were studied using brain scans. It was noticed that the rational statements often deviate from the actual behavior, because their actions are strongly controlled by unconscious factors. Emotions were the decisive factor. Scanning the brain regions where decisions are made has been successfully used in the field of market research for some time to determine the highest emotional approval among potential customers for offers. Smavicon’s goal in the experiments was to design emotionally appealing PowerPoint layouts. Emotions such as curiosity, surprise, trust, desire or joyful anticipation were the main focus. A good layout attracts and maintains the viewer’s attention and speaks to them personally.

Emotions are the key to the success of a presentation

Successful layouts must appeal emotionally if they want to succeed with viewers. Smavicon examined the emotional impact of enhanced PowerPoint layouts before and after their optimization. Which PowerPoint designs appeal to the audience brain and which do not? What emotions do the different layouts evoke? The effect of the layouts was compared with the typical brain reactions to popular and amusing commercials. Commercials that were awarded the Golden Lion in Cannes are an excellent benchmark, since these commercials evoke exactly the emotions that are also expected from an ideal PowerPoint layout. After clarifying which areas of the brain are particularly stimulated by successful commercials, the aim was to achieve the same results with PowerPoint layouts. Smavicon tested a number of different variants to find out what appealed most to the test persons. Here, special animated layouts from Smavicon showed a significantly different pattern of neural activity than other layout variants. One had cracked the code. Smavicon incorporated the results of these scientific findings and modern brain research into their own work, and in this way were able to significantly increase the success of their customers’ presentations every time. For more tips and tricks on presenting, sign up here for our newsletter.