Smavicon has developed a method how to create a successful presentation in four coordinated steps This gives you a compact guide to create an effective presentation in a short time. Learn more about the four phases of the Presentation Booster method.
How do you start a presentation? Before starting to work on a professional company presentation, there is always the question of how to approach such a project successfully at all. One possibility would be to hire an agency. They will receive a briefing and you can have your PowerPoint slides created by the agency experts. In many cases, the work cannot be delegated and you have to take the important steps to the finished company presentation yourself. Most people who have to prepare a presentation have trouble creating a meaningful structure. They then sit in front of an empty slide and do not know where to start. Some, on the other hand, get into a real slide battle and start immediately by filling slide after slide with content. At some point, they are faced with the challenge of structuring the entire slides in a way that makes sense.
A clear structure for every presentation
No presentation is like the other. They differ in length, content and target group. Under these conditions, can there even be a kind of master plan for the right approach to preparing a presentation? Is there a standard for the right start? Are there any aspects that must be observed? Are there any aids with which you can prepare a professional PowerPoint presentation faster and thus more efficiently?
With the Presentation Booster method you get clear, easy to follow structures that allow you to plan a presentation step by step.
Stage 1: Analysis
How do I create a presentation and where do I start? The first preparatory step for a successful presentation is a clear analysis. The topic of the presentation will be determined and limited to the essential aspects. You define the most important goals for the presentation. The main part of the analysis phase, however, deals with your target group. To whom do you direct your presentation? How does your audience probably “tick”? Do these people get excited by emotions, for example, or do you have to convince them by enumerating many facts?
Stage 2: Concept and core message
In this phase, it is important to work out the core message and define the basic structure. Here the content, the entire chain of argumentation, the actual content and the dramaturgy are determined. What should your audience take away as the core message and what are the individual steps with which you want to convince your target group?
Stage 3: The implementation phase
How should you design your presentations? In the implementation phase it is all about the concrete media design. Here you determine which forms, colours and layouts fit your content and your target group. Does your target group prefer sober, clear design elements or do they prefer to be impressed by beauty?
In addition to the design of the slides, this phase also includes dealing with the outer frame of your presentation. What does the lecture room look like? What are the lighting conditions and the technical equipment?
Of course, you can only have a limited influence on the external conditions. Therefore, the examination of the general conditions can be counted as part of the analysis phase. On the other hand, you can also adapt your presentation to the screen, room size and technical equipment. If you are presenting in a large hall with many spectators, you must take into account, for example, that your slides can still be read even in the last row.
Stage 4: The training phase
After the concept for the presentation has been implemented, you as the presenter are the focus of attention. An excellent set of slides is only half the story. If you do not master the right presentation techniques, you have practically no chance of convincing with your presentation. Therefore, the last phase is of enormous importance for your success. Your voice, your facial expressions, your body language, your entire appearance play a decisive role in the success of your presentation. An extensive training under realistic conditions helps you to improve your own effect in front of an audience. It is not about “playing” or acting as a person that you are not at all. On the contrary. Only if you are credible and authentic will your audience believe you. Practice in front of colleagues and get honest feedback. Or ask an expert. Just a few hours of training with a presentation professional will significantly improve your skills. If you are interested, you will find further valuable suggestions on our homepage or in the book “Designing and presenting Presentations Successfully”.
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