Does your presentation have unique selling points?


Maybe you know this situation: You are a specialist for a certain topic and are supposed to give a presentation on it. But somehow the audience doesn’t really want to get excited. The information you share has already been heard elsewhere in a similar form. As the presenter, you will be directly blamed for the boredom. But how can you turn an average PowerPoint presentation into one that will be positively remembered by the audience? Your presentation needs unique selling points.

No one voluntarily attends presentations that have nothing new to offer. Sometimes you realize it before you invest any time, but often it’s not until you’re already sitting in the audience as a spectator. This is unpleasant for both the presenter and the audience. The presenter loses reputation without having made a real mistake. In the back of his audience’s mind, he remains as an unoriginal bore.


When you are working on your PowerPoint presentation, you should also think about where your unique selling points can be found. Uniqueness is an important success factor for a successful presentation.

Off-the-shelf” presentations carry the risk that a large part of your audience has already seen and heard something similar. Even if your presentation is technically sound, it will be quickly devalued by the audience if they are bored. Now, you may object that there are simply boring topics that have already been chewed over umpteen times. Well, not everyone can talk about cold fusion, alien contacts of the Vatican or the secret life of a pop legend. But your presentation topic can also get an exciting originality.


The deeper you get into a topic, the more difficult it often is to see special features. Especially if you have been dealing with a presentation topic for a long time, it is sometimes difficult to discover and integrate new aspects. If you also can’t see the forest for the trees, we would like to give you some suggestions on how to find unique selling points for your PowerPoint presentation: 

1. About the contents
What have your colleagues never talked about before? Are there brand new developments that you can incorporate on short notice? Or perhaps original connections to other topic areas that no one has pointed out yet? Are there interesting niche topics that are never taken up elsewhere? Or provocative theses that you could take up?   

2. About the design 
Often content becomes even more interesting and understandable when presented in a new original way. Surprise your audience with an interesting design (here it is better to get presentation professionals on board), 3D representations or animations.

3. About the type of presenter 
Could you imagine presenting what might be a very sober topic in a humorous way? People like to laugh. A presentation that has something to laugh about is usually well received. Can you use something from your personal hobbies to illustrate an aspect? If you are good at drawing, flipchart or whiteboard will give you additional ways to illustrate. Are you an amateur soccer player or musician, or do you love science fiction movies? What could you incorporate into your presentation? What might your topic have in common with the Lord of the Rings story? Surprise your audience with new perspectives and unusual ways of presenting.  

4. About the help of an experienced PowerPoint agency 
If, despite our suggestions, you feel a bit overwhelmed and still don’t quite know where to start, there’s no shame in that. Designing a presentation to make it stand out is a challenge in itself. Maybe you have an idea, but you don’t know how to incorporate it into your presentation. Or maybe you really can’t think of anything suitable. No problem, because that’s what presentation agencies are for. The presentation experts do nothing but prepare a wide variety of presentation topics every day so that they become the desired success.

Boring mediocrity should not be an option for your next presentation. Fortunately, you can always come up with unique selling points that will make your PowerPoint presentation a unique experience for your audience.