Maybe you know this situation: You are a specialist for a certain topic and are supposed to give a presentation on it. But somehow the audience doesn’t really want to get excited. The information you share has already been heard elsewhere in a similar form. As the presenter, you will be directly blamed for the boredom. But how can you turn an average PowerPoint presentation into one that will be positively remembered by the audience? Your presentation needs unique selling points.
No one voluntarily attends presentations that have nothing new to offer. Sometimes you realize it before you invest any time, but often it’s not until you’re already sitting in the audience as a spectator. This is unpleasant for both the presenter and the audience. The presenter loses reputation without having made a real mistake. In the back of his audience’s mind, he remains as an unoriginal bore.
ORIGINALITY IS REQUIRED FOR PRESENTATIONS
When you are working on your PowerPoint presentation, you should also think about where your unique selling points can be found. Uniqueness is an important success factor for a successful presentation.
Off-the-shelf” presentations carry the risk that a large part of your audience has already seen and heard something similar. Even if your presentation is technically sound, it will be quickly devalued by the audience if they are bored. Now, you may object that there are simply boring topics that have already been chewed over umpteen times. Well, not everyone can talk about cold fusion, alien contacts of the Vatican or the secret life of a pop legend. But your presentation topic can also get an exciting originality.