{"id":30002,"date":"2020-05-12T10:00:18","date_gmt":"2020-05-12T09:00:18","guid":{"rendered":"https:\/\/www.smavicon.de\/the-most-important-guiding-questions-to-prepare-your-presentation\/"},"modified":"2023-06-22T13:53:24","modified_gmt":"2023-06-22T12:53:24","slug":"the-most-important-guiding-questions-to-prepare-your-presentation","status":"publish","type":"post","link":"https:\/\/www.smavicon.de\/en\/the-most-important-guiding-questions-to-prepare-your-presentation\/","title":{"rendered":"The most important guiding questions to prepare your presentation"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\tThe proper preparation of your presentation is as important as the presentation topic, the design of the content and the performance of the presenter. In a small series, we want to look at the essential guiding questions you should answer if you want to give a successful presentation<\/strong>.\r\n\r\nGuiding questions are sometimes more important to a project than answers. Questions give us the direction in which we think, analyze and work. With the right guiding questions, you can better solve problems, develop strategies, and to some extent prevent mistakes. Have you ever heard of the seven journalistic W-questions? I don’t know what the current situation is, but in the past, the W-questions were part of every serious journalist’s toolkit.\r\nThey are:\r\n
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  • Who (has done something)<\/span><\/li>\r\n \t
  • What (did he do)<\/span><\/li>\r\n \t
  • Where (did he do it)<\/span><\/li>\r\n \t
  • When (did he do it)<\/span><\/li>\r\n \t
  • How (did he do it)<\/span><\/li>\r\n \t
  • Why (did he do it)<\/span><\/li>\r\n \t
  • Where (is the information)<\/span><\/li>.\r\n<\/ul>\r\nBy applying these guiding questions, journalists can gather the information they need to write an informed article. What is true for the writing guild is quite similar in other industries. In almost every profession, it is important to ask the right questions. Specifically for presentation preparation, we have compiled nine guiding questions that you can use to prepare and then write your presentation.\r\n

    1. who? (Presenter(s)<\/strong><\/h4>\r\nThe point here is to identify what type of presenter is delivering the presentation:\r\n
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    • Who will be presenting?<\/li>\r\n \t
    • What personality does the presenter have?<\/li>\r\n \t
    • Are rhetoric, voice, language and body language convincing for the target audience?<\/li>\r\n<\/ul>\r\nIs the intended presenter the right choice for the topic and target audience? Would there perhaps be a candidate who would be more suitable? Sometimes it can also be useful to have two presenters, for example, a salesperson and a technician or a product manager and a product developer. This way, the different personalities and competencies can complement each other in a meaningful way. This increases the credibility and persuasiveness of the presentation. A team presentation can positively reinforce the effect. It also symbolizes appreciation to the audience.\r\n\r\nMake the following considerations:\r\n
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      • Who is giving the presentation? You alone?<\/li>\r\n \t
      • What type of person are you?<\/li>\r\n<\/ul>\r\n

        What for? (Goals)<\/strong><\/h4>\r\nThe more clearly you have formulated your specific goals, the more focused you can be on your presentation. What goal or goals are you pursuing with your presentation? What should be different after your presentation than before? What do you want to achieve with your presentation in the short, medium and long term? Under certain circumstances, a very important question is also: What is your client’s goal? Is your presentation a persuasion or an information presentation? The immediate goal of your presentation may be:\r\n